Grand Geneva Resort & Spa Newsroom
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Grand Geneva Resort & Spa Appoints Sara Schmitz as New Director of Marketing

LAKE GENEVA, Wis., (October 13, 2017) – Grand Geneva Resort & Spa, the award-winning AAA Four-Diamond resort owned and managed by Marcus Hotels & Resorts, is pleased to announce the appointment of Sara Schmitz as the property’s director of marketing. In her new role, Schmitz will oversee the marketing, communications and public relations efforts for the 1,300 acre all-season resort, including the spa, two award-winning golf courses, three restaurants and new luxury villas, as well as family favorite Timber Ridge Lodge & Waterpark.

Schmitz brings more than 17 years of experience providing strategic marketing, public relations and crisis communication counsel to Fortune 500 companies, including Zoetis, Altria Group, Johnson Controls and Marshall & Ilsley Corporation. As an established leader in the hospitality industry, she most recently served as the marketing director of The Abbey Resort & Avani Spa for four years located in Fontana on Geneva Lake. Schmitz is a graduate of Michigan State University.

“Since joining the team last month, Sara has already had a great impact on our resort,” explains Steve Magnuson, managing director. “I am confident that her diverse experience and enthusiasm will lead to great things, as we continue to build our reputation as a premier luxury resort in the Midwest.”

For more information on Grand Geneva Resort & Spa, please visit


About Grand Geneva Resort & Spa

Grand Geneva Resort & Spa is an award-wining all-seasons resort set on 1,300 acres in the legendary southeastern Wisconsin community of Lake Geneva; 90 minutes from Chicago and 50 minutes from Milwaukee. The property features 609 guest accommodations; WELL Spa + Salon; two championship 18-hole golf courses; The Mountain Top, a three-chair/20-run ski and snowboard facility; 62,000-square-feet of meeting and convention space and three restaurants. For more information, please visit and follow us on FacebookTwitter and Instagram.

About Marcus Hotels & Resorts

Marcus Hotels & Resorts owns and/or manages 18 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning, including hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse and Miller Time Pub & Grill. The company is also growing its experiential restaurant concept, The SafeHouse, with a second location that opened in early 2017 in Chicago, Ill. For more information, please visit: and follow the company on Facebook and Twitter (@MarcusHotels).

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